Author Archives: Brandon at Tennis Identity
Brandon at Tennis Identity

Brandon is a long time tennis fan and player whose passion was ignited by an admiration for Chris Evert, fascination with John McEnroe and passion for a certain Swede. She is obsessed with tennis fashion, gear and the power of dress. Student of cultural history, stylist, PR pro, part Swede, and pure foods devotee. Graduate of Colby College.

 For the 2018 tennis season’s first Grand Slam, FILA has unveiled the latest collections to be worn by its sponsored tennis stars. For the women that means a new Heritage collection – and I...

Fila is ready for Australia with a new, so called Set Point collection. The group captures the vitality and excitement of the game with dynamic color combinations, a cosmos-inspired print (see it in the...

Guys, performance underwear makes a difference. Look for styles that stretch, breath and do not bunch or bind. Lacoste Sport makes an athletic boxer brief that includes ultra dry technology which means...

Kate Upton appeared on Day 19 of Love Magazine’s Advent Calendar yesterday as pin-up girl  “playing tennis” (if you can call it that). The only thing tennis about it is the racquet and...

Just in time for those looking for the latest/greatest in tennis racquets to gift, HEAD has released the new Graphene Touch Radical racquet series that offers a beautifully balanced combination of power,...

Useful gift idea here for any tennis lover! Whether we are chatty or just plain forgetful there isn’t a match that goes by without a little dispute on the score. Some tennis clubs have scoring covered...

Coswell, an Italian family company that specializes in beauty and cosmetic products and FILA Luxembourg S.á.r.l., owner of the FILA brand globally, announce a licensing agreement for the design, production...

End of year is the best time for finding deals on tennis gear and apparel. Couple that with Black Friday -Cyber Monday weekend and those deals become steals. Nike Tennis on Sale!  Sale ends December 31/2017                         ...

Fact: girls drop out of sports at 1.5 times the rate of boys by age 14, Those who stay in the game are healthier, happier and more successful later in life. Gatorade and Refinery29 found that one of the...

Venus Williams is featured in Fast Company’s December/January “132 Secrets of the Most Productive People” issue, online now and on newsstands next week. Williams tells Fast Company, “The...

counter