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ABOUT us. 

Brandon Adkins, Founder and Managing Editor of Tennis Identity

Brandon is a long time tennis fan and player whose passion was ignited by an admiration for Chris Evert, fascination with John McEnroe and passion for a certain Swede. She is obsessed with tennis fashion, gear and the power of dress. Student of cultural history, stylist, PR pro, part Swede, and pure foods devotee. Graduate of Colby College.

If I feel good on court, if I feel like I look good, I play better.” – Caroline Wozniacki

“I always say: If you look good, you feel good and you play well.”  – Serena Williams

“…you’ve got to make sure you wear the clothes and not [let] the clothes wear you. It’s quite simple in a way. Don’t wear something you totally feel uncomfortable with, but take some chances. Play around a bit.”  – Roger Federer

Disclosure and Privacy Policy: 

Write ups and product recommendations are not paid unless noted as such.  Please know we only write about products we like. Reviews are in no way influenced by samples.

Tennis Identity (“Site”) takes privacy seriously. Our “Privacy Policy” describes what information is collected, and how it is used, when you visit the Site.

Personal Information

The only personal information Tennis Identity collects is what you give us. When you leave a comment, sign up for email, or email us, you may choose to give us personally-identifiable information such as your name, email address, geographic location, or other information which could be used to locate or contact you.

Non-Personal Information

Our website, advertising network, advertisers, and affiliates (“Affiliates”) may collect non-personal information such as your IP address, the type of browser you are using, the referring website, the operating system you are using, your Internet service provider, the search terms you use on our Site, the specific web pages you visit, and the duration of your visits.


Cookies collect certain types of non-personal information such as the search terms you use on our Site, the specific web pages you visit, the duration of your visits, and your preferences. Tennis Identity does not use cookies, but some of our Affiliates do. Affiliates’ use of cookies is governed by their own privacy policies.

Information Use

Our Affiliates may use non-personal information to help analyze site traffic, understand customer needs and trends, and carry out targeted promotional activities. They may use non-personal information by itself or aggregate it with information they have obtained from others to produce research reports and other information and data, and may share such information with third parties.

Third-Party Advertising

We may use third-party advertising companies to serve ads on the Site. Those companies may use non-personal information about your visit to the Site to display ads for goods and services which may be of interest to you.

Links to Other Sites

We may provide links to other websites from time to time. We are not responsible for the content or information use at any of those sites, and you should review each site’s privacy policy.

Affiliate Links

This site uses selective and vetted affiliate links, which means a commission is earned if you make a purchase via the link. The price you pay for any product we link to is the same whether you use the affiliate link or go directly to the vendor’s website using a non-affiliate link. Tennis Identity is appreciative of all purchases made through the site.


We may amend or revise this Privacy Policy from time to time. Please review it periodically. Your continued use of the site after any change in this Privacy Policy will mean you accept such change.


If you have any questions about this Privacy Policy, please contact us:

June 23, 2017 (updated)