Serena & Baby Alexis Olympia Star in #SistersInSweat
Fact: girls drop out of sports at 1.5 times the rate of boys by age 14, Those who stay in the game are healthier, happier and more successful later in life. Gatorade and Refinery29 found that one of the primary reasons girls drop out of sport is because they don’t see a future in sport and believe their time is better spent preparing for their future in other ways.
It’s a problem because girls are abandonong what has been proven to be a confidence, relationship and future builder. As a mother of three girls I can attest to what sports does good for growing strong, confident women. In this age of social media that oddly contributes to lonely lives, sports necessitates teamwork and engages girls in the real world.
To shed light on the growing problem and show girls that staying in sports throughout their teenage years has long-term, personal benefits no matter what they want to go “pro” in, Gatorade is launching a new campaign, ‘Sisters in Sweat’ featuring Serena Williams and her baby Alexis Olympia Ohanian Jr.
“I learned some of the best life lessons on the tennis court — perseverance, how to lose and win graciously, determination and the strength of teamwork. We all have to keep playing and embrace our ambitions. I am honored to be a part of this powerful campaign.”
“I spent much of my time until college playing sports. Mainly soccer, but I loved most of the sports I played. From those experiences, I learned about leadership, teamwork, losing, winning, and respect for my body and what it can do. I met so many incredible girls (who have since become women!) and forged some of my most powerful friendships on the soccer field. I miss playing every day, and I often dream of joining a league again someday.”
‘Sisters in Sweat’ is also being launched in tandem with Versus, Gatorade’s new scripted series in partnership with AwesomenessTV, which follows a girls’ high school lacrosse team. The first episode of the six-episode series launches on Wednesday, November 22.
Great message. Please spread the word and join us in being a Sister in Sweat. Together we will unite female athletes, supporting each other to stay in the game.
Here are mine. True sisters in sweat. All three have been in athletics since age three.
Here’s one in action. The other two play tennis.